How this works
A calm, transparent path from first message to launched site. AI handles the generative, repetitive work; Mike handles the judgment, brand voice, and quality gate. You are never handed a black box.
- 01
Discovery conversation
You land in a quiet, no-pressure chat. We explore what you are building, who you serve, and what success looks like — at your pace, one question at a time.
- 02
Brand discovery brief
Your answers become a structured brief: target audience, tone of voice, design preferences, key messages, and success metrics — generated within a day of intake.
- 03
Mood board & content draft
A mood board with palette, typography, and visual references lands alongside a first-draft content outline for every page.
- 04
Page layout generation
The initial site structure — section order, components, and responsive behavior — is generated from your brief and content outline.
- 05
Mike reviews & QA
Mike reviews the generated layout and copy against your brand brief, adjusting voice, hierarchy, and alignment. This is the highest-value human touchpoint in the build.
- 06
Client preview link
You receive a preview link with a clear explanation of what you are seeing and how to give feedback.
- 07
Revisions
One revision round is included. Your feedback is consolidated into a structured revision brief; any scope additions are flagged for billing transparency.
- 08
Final QA & launch
Mike runs final quality review across desktop and mobile, approves deployment, and the site goes live with SSL and uptime monitoring armed.
- 09
Ongoing care
Post-launch, your care plan kicks in — updates, backups, monitoring, and optional content and social support keep the site healthy.
WHAT AI HANDLES
- Initial page structures & layouts
- First-draft copy for every page
- Image prompts & sourcing
- SEO metadata & heading structure
- Backup snapshots & monitoring arms
WHAT MIKE DOES
- Brand judgment & creative direction
- Voice, hierarchy & alignment QA
- Final quality review & launch approval
- Client communication & strategy
- Escalation when something needs a human
Typical timeline from intake to live site: one to three weeks depending on scope and revision turnaround. Ready to begin?